The Creative Brand Land Method

The Complete Color Palette System: Build a Cohesive Brand Identity with Creative Brand Land

Are you tired of brand consistency and color choices? The Creative Brand Land Method takes the guesswork out of palette creation. Our system guides you through a strategic selection of brights, tints, tones, neutrals, and shades, ensuring your brand voice remains consistent across all digital touchpoints. We define critical elements like link colors, hover colors, and the all-important base color, creating a harmonious palette that elevates your brand identity and fosters recognition. Embrace effortless brand consistency and unlock the power of color with the Creative Brand Land Method.

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Creative Brand Land Method

The Creative Brand Land Method

The Creative Brand Land Method creates a harmonious palette where all colors work with each other. This palette is similar to an artists’ paint palette where several key colors to are chosen to create your Brand Color Palette. For example, 1 base color, 1-2 accent colors, 1 tint or light color, 1-2 neutrals or tones are created by adding the compliment on the color wheel, and 1-2 shades or dark neutrals. With the Creative Brand Land Method, the brand image will always remain consistent in the marketplace.

Creative Brand Land Method creates a brand palette by examining the present color scheme, the product line, the existing logo, researching archetypes, color theory, the color wheel, social media, and trending Pantone colors. After our intense research, a perfect base color will emerge leading to the development of 5 basic colors. Then leading to the expansion of the Brand Palette into several working color schemes that consist of the 5 Base Color, accent colors, tints or light colors, tones, neutrals.

Creative Brand Land Formula

Often times when working with a shaded background, lights or light neutrals offer a stunning backdrop when creating exciting and fresh variations to the Brand Image on Social Media. Choosing an accent color for a call to action, H1, H2, and/or H3 headers and buttons can increase your website funnel conversions. Selecting 1-2 dark neutrals for fonts for high contrast between foreground and background and for optimum accessibility. WebAIM suggests using a contrast ratio of 4.5:1 for normal text and 3:1 for large text.

We start by building an extensive 10 Point audit of our clients’ present color scheme by conducting an analysis of the present logo design (if applicable), market trends, colors of the year, competition’s color scheme, Brand Archetype, color psychology, and a color wheel analysis consisting of color harmonies, accent color, and other sources, we recommend a base color to start with. The brand color scheme should create a feeling or mood to engage your target audience. The Brand color palette is an intricate part of the Brand Image that tells your customers who you are, what you do, and what you can offer them.

Creative Brand Land explores many color palettes, including monochromatic colors, analogous colors, complementary colors, split complementary colors, double split complementary colors, side complementary colors, triadic colors, tertiary colors, and square tetradic colors.

Creative Brand Land - Color Wheel